Wilson Tobs Baseball - Advertising

Advertising

Download 2009 Partnership Brochure (3.13MB)
(Requires Adobe® Reader®)

As a marketing partner with the Tobs, you will find yourself teaming up with a great organization to target a very lucrative customer base. The Tobs have many exciting ways for you to promote your company to a fan base with discretionary income. You will find the Tobs an effective medium to reach Wilson’s lucrative family market, enhance your public image and build brand awareness. Tobs baseball includes fun promotions during the game, on-field player autographs, premium giveaways, fireworks and more, so everyone gets in the action and it permits unique sponsorship opportunities.

In addition to the fun and excitement of Wilson Tobs baseball, and its loyal fan base, you may have the potential to reach even more customers with year-round signage. Historic Fleming Stadium is host to numerous other events during the year including amateur baseball tournaments, college games and regional tournaments, high school baseball and much more. In fact, over 20,000 people attended outside events at the stadium last year.

Please consider yourself invited to join the numerous other local businesses that include the Wilson Tobs in their annual marketing plans. With signage, print advertising, radio broadcast sponsorship or with a ticket package to entertain customers, the Tobs can put together a package that will achieve your goals.

Here are just a few of the possibilities:

Signage

A full-color ballpark sign is the only way to reach every event hosted at Historic Fleming Stadium throughout the year.

A baseball tradition, ballpark signs leave a distinct impression on a three-hour captive audience and create great top-of-mind awareness!

Promotions

Promotional Nights

Put a smile on everyone’s face with a promotional night at Fleming Stadium. You’ll receive title sponsorship of one of the Tobs’ biggest nights and a special event or premium giveaway will give you long-lasting market awareness.

As a game sponsor, you will receive the following special benefits:

Inclusion in all media used to promote the game
Public address announcements
Listing in 100,000 pocket schedules
Opportunity to set up displays, distribute information and hang banners
Complimentary tickets
Opportunity to throw out a ceremonial first pitch

Wild & Zany Mid-Inning Contests

Exposure at all 26 home games
A full minute per game dedicated to your contest – with a captive audience!
Prizes awarded can create instant foot traffic
Unique marketing tie-ins can create lucrative exposure

Broadcast

The Tobs and First Media have teamed up to fill the summer with sounds of Tobs Baseball. All 52 Tobs’ regular season games (both home and away), the Coastal Plain League All-Star Game and all Tobs’ playoff games are broadcast live on WZAX 99.7 FM. Tobs Radio Broadcasts provide you the opportunity to reach baseball fans throughout the area in Wilson, Nash, Edgecombe, Johnston, Wake, Wayne and Greene Counties. Every game is also broadcast live on the Internet.

Radio sponsors receive the following:

(2) :30 or (1) :60 Commercial Spot in every Tobs’ broadcast
Opening and Closing Billboards with liners
A :15 Live Spot in every broadcast

These specialty spots creatively tie in your product or company with a specific part of the broadcast. Examples include: Starting Lineups, This Date in Tobs’ History, Umpire Introductions, Uniform Report, Home Runs, Trivia Question.

Scorecard Advertising

Fans purchase the scorecard to get updated stats, player profiles and to keep score during the games. Additionally, several lucky number contests are tied into the scorecard, which further encourages fans to purchase and use it.